Want to stay somewhere special during your trip to London? Our guide to the top boutique hotels in London will let you choose somewhere a little bit different. These hotels offer quirky decor and a personal touch – just what you need when looking for hotels in London with unique designs.
Hazlitt’s
6 Frith Street, WID 3JA London, UK.
Right in the heart of the central Soho neighbourhood, Hazlitt’s offers dramatic decor with four-poster beds, swathes of silk & velvet, and lots of fun and quirky details tucked away in its period furnishings. It’s a short walk from various attractions, like Leicester Square and Covent Garden. The staff do their best to meet your every need during your stay, and there’s an honesty bar, allowing guests to serve themselves.

Superior Deluxe Double Room at the Hazlitt’s Hotel
The Gore Hotel
190 Queen’s Gate, SW7 5EX London, UK.
This charming boutique hotel offers a quintessentially British experience. Each room is individually furnished. A great deal of care has gone into choosing the pieces for you to discover: period artworks, ornately carved four-poster beds, gilded mirrors and more. There’s a well-stocked bar and modern restaurant to enjoy. The Gore is located in the Kensington area, allowing easy access to Harrods department store and London’s most famous museums.
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Junior Suite Judy Garland at the Gore Hotel
The Goring Hotel
15 Beeston Place, SW1W 0JW London, UK.
A stone’s throw from Buckingham Palace, the Goring is a family-run hotel with all the intimacy and charm that it suggests. It has received a Royal Warrant for its services to hospitality, and it’s easy to see why. The rooms are stylishly decorated with charming features, including silk-lined walls and large bay windows — many have a private terrace, too. The fine dining restaurant celebrates the best of British produce.
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Double room at the Goring Hotel
The Beaumont Hotel
Brown Hart Gardens, Mayfair, W1K 6TF London, UK
As you step inside the Beaumont Hotel, you can’t miss the dramatic 3-storey-high sculpture made by Sir Antony Gormley. It’s just the start of a unique hotel experience. The Beaumont’s rooms are decorated in Art Deco style, with black & white marble bathrooms and underfloor heating. This boutique hotel offers a restaurant and cocktail bar, as well as a hammam and spa for those who want to relax. The Beaumont is ideal for those seeking to blend luxury with all the charm of boutique hotels in London.
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Standard room at the Beaumont Hotel
The Henrietta Hotel
14 Henrietta Street, WC2E 8QH London, UK.
The Henrietta has a great location deep in Covent Garden and close to London’s finest theatres. While many of London’s hotels opt for traditional decor, the Henrietta is thoroughly modern. Interesting colours, quirky furnishings and a playful style throughout the building make it memorable. The Henrietta also has an on-site restaurant celebrating the best Italian cuisine.
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Executive room at the Henrietta Hotel
Zetter Townhouse Marylebone
28 – 30 Seymour Street, London W1H 7JB London, UK.
Zetter Townhouse is known for its spectacular design. Every room in this truly quirky boutique hotel is different. Look for unusual details, such as beds canopied with the British flag, stuffed kangaroos and more. You’ll find fascinating over-the-top design details – but you may never venture out, as all rooms offer bottles of the hotel’s signature cocktails for guests to enjoy.
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Junior Suite at The Zetter Townhouse Marylebone hotel
Lime Tree Hotel
135 – 137 Ebury Street, SW1W 9QU, London, UK.
Set in a pair of Grade II listed Georgian townhouses, this family-run hotel offers guests an extremely warm welcome. There’s a charming café, complete with outdoor dining in the hotel garden. The rooms are stylishly decorated with soothing colours. In London’s trendy Belgravia neighbourhood, the Lime Tree offers a more affordable and personal stay than many nearby small hotels in London.
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Double room at the Lime Tree Hotel
The Hoxton Shoreditch
81 Great Eastern Street, EC2A 3HU London, UK.
The Hoxton is a good choice if you’re looking for a boutique in one of the most popular neighbourhoods for charming holidays in London. In London’s trendy East End, this hotel packs fun design details into small spaces. Retro phones, quirky snacks and special details, like Space Invaders pillows, will bring a smile to your face. The on-site Hoxton Grill offers a menu inspired by classic Americana, complete with diner-style red leather booths. This hotel is designed to fit perfectly with the surrounding Shoreditch neighbourhood. The thrilling zone is packed with street art, modern global cuisine, edgy galleries and some of London’s most popular nightclubs.
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Double room at The Hoxton Shoreditch hotel
The Londoner Hotel
38 Leicester Square, WC2H 7DX London, UK.
The Londoner describes itself as the world’s first “super boutique” hotel and offers a true taste of luxury. The interiors feature a modern design, and guests can enjoy plenty of extras. This hotel boasts a ballroom, a beauty salon, and a relaxing spa & pool. There are six restaurants and bars, of which the finest is probably the rooftop bar. It even has a firepit overlooking trendy Leicester Square for an atmospheric experience.
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Double room at The Londoner Hotel
The Mandrake Hotel
20 – 21 Newman Street, W1T 1PG London, UK.
If your perfect hotel has to be social media-ready, the Mandrake is for you. This hotel has a botanical theme, mixing dark and moody interiors with all the colours of nature. Its inner courtyard groans with hanging baskets, colonial-style wicker sofas and quirky benches for guests to sit on as they enjoy botanical artisan cocktails. The rooms have a romantic and atmospheric design, which is perfect for an intimate getaway for two.
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Mandrake Suite at the Mandrake Hotel